Founded in 2018, HANNA FIEDLER is a London-based womenswear brand born from the desire of equipping women with a wardrobe of effortless and timeless pieces in which they feel free, powerful and comfortable.

Working with a small-scale network of manufacturers across the UK, HANNA FIEDLER merges traditional tailoring methods with a minimalist aesthetic to create high-quality garments whilst supporting local British craftsmanship.


Hanna F. Fiedler was born in Germany and grew up in the Bavarian countryside. She trained as a traditional bespoke tailor at the Berlin Opera Foundation before moving to London to study design and pattern cutting. The appreciation for craftsmanship and quality nurtured during her tailoring years has a great impact on her approach to design. Before starting her namesake label, Hanna worked with Gabriela Hearst and McQ Alexander McQueen.



We understand sustainability as a journey of education and respect towards the people and the planet. With that guiding principle at the core of our label, we are constantly striving to improve and find solutions that allow HANNA FIEDLER to be a more responsible brand with a positive impact on the fashion industry.

We select high-end environmentally-friendly materials that last beyond seasons. We only work with natural fibres, such as organic cotton, silk, and wool. All fabrics are sourced from European-based mills, which together with our local production, allows us to minimise our carbon footprint.


In October 2019, we were awarded the Eco-Age Brandmark in recognition of designing exclusively with natural materials, celebrating domestic production through working with local London manufacturers, addressing waste through reusing materials, as well as initiating garment repair and take-back schemes.

Learn more about our Eco-Age Brandmark certification here.

Eco-Age Brandmark_1.png